Digital Buyer Readiness Audit: Plan Grow Do

What you receive

A complete picture of your digital buyer experience

📊

Buyer Experience Score

A single score out of 10 with 5 headline measures, so you know exactly where you stand and where to focus first.

🔬

46 Signals, Fully Evidenced

Every signal scored 0, 1 or 2 with the specific evidence the AI found, no guesswork, no vague recommendations.

🧑‍💼

Simulated Buyer Probe

A headless browser simulates 8 real buyer tasks and generates a first-person account of what they experienced.

🗓️

30 / 60 / 90 Day Action Plan

Prioritised, specific actions, framed around buyer impact, not marketing jargon. Quick wins first.

📈

3 Follow-Up Re-Audits

Re-run at 30, 60 and 90 days to track progress signal by signal and see your score improve.

🏆

Sector Benchmarking

See how you compare against businesses in your sector and size band, not generic best practice.

Buyer Revolution Research

What B2B buyers actually do before they call you

Every signal in this audit is grounded in Buyer Revolution data, proprietary research into how real industrial B2B buyers behave online, before they ever speak to a supplier.

94.1%

use search engines to research suppliers

76.5%

visit your website before making contact

88.2%

check your reputation before engaging

75%

know what they need before speaking to anyone

91.7%

use LinkedIn professionally

4.1/10

how easy buyers say it is to buy without a rep

What's audited

9 areas, 43 signals, every dimension a buyer uses to judge you

Each signal is scored 0, 1 or 2 with the specific evidence found, not a checkbox, a judgement. Click any area to see exactly what's assessed.

🌐

Website Buyer Experience

How a buyer experiences your website in the first 30 seconds, and whether they stay.

5 signals

10-second self-identification test

Buyer-problem language vs company or feature language

Navigation clarity for buyer types and journey stages

Mobile experience quality

Code

Page speed and core web vitals

Code

💬

Buyer Question Coverage

Does your content answer the five questions every buyer needs answered before they'll engage?

5 signals

Cost and investment questions

Problem and pain content

Comparison and alternatives content

Reviews, results and proof content

Best-in-class guidance

🔓

Content Accessibility and Friction

Can buyers get what they need without hitting forms, gates or dead ends?

5 signals

Core commercial information availability

Ratio of gated to ungated content

Code + AI

Gate friction level

Resource findability

Code + AI

Progressive content depth

⭐

Reputation and Social Proof

What buyers find when they check you out on Google, review sites and industry directories.

5 signals

Google Business Profile quality and review signals

Code

Sector-relevant third-party review or directory presence

Code + AI

Case study quality and discoverability

Code + AI

Awards, accreditations and media mentions

Code + AI

Industry directory and listing presence

Code

🏢

LinkedIn Company Page

How your company page presents your business to the 91.7% of B2B buyers who use LinkedIn.

5 signals

Profile completeness and visual brand quality

Code + AI

Posting frequency and consistency

Code

Content buyer-relevance

Follower count and engagement signal

Code + AI

Products and services section

👥

LinkedIn Team Activity

How your people show up personally, their profiles, content, combined reach and amplification.

5 signals

Profile completeness and buyer orientation

Code + AI

Thought leadership and posting activity

Code + AI

Content quality and buyer relevance of personal posts

Team amplification of company content

Code

Combined network reach

Code

📱

Other Platform Presence

Whether you're visible and credible on the platforms your buyers actually use beyond LinkedIn.

5 signals

Relevant platform identification and presence

Code + AI

Activity recency on active platforms

Code

Cross-platform brand and message consistency

Platform-native content quality

Video and YouTube presence where product complexity warrants it

Code + AI

✉️

Contact and Engagement Design

How easy and professional it is for a ready buyer to take the next step, on their terms.

6 signals

Context-relevant contact options vs generic catch-all

Variety of contact mechanisms

Code + AI

Friction to initiate contact

Code + AI

Response expectation and what-happens-next clarity

Micro-commitment options

Code + AI

CTA clarity and next-step obviousness

Code + AI

🔄

Buyer Journey Coherence

Whether your digital presence tells a consistent, well-designed story from first search to first conversation.

4 signals

CTA relevance and journey-stage matching

Digital to human handoff quality

Cross-platform story consistency

Speed to value

Code + AI

Scoring method: AI AI reads and judges quality Code Deterministic measurement Code + AI Data collected, AI judges quality Probe Simulated buyer interaction

How it works

One complete report. Delivered within 72 hours.

The audit combines live data from your digital presence with direct input from your buyer-facing team, giving you a far more accurate picture than automated tools alone can produce.

Order

Pay securely via Stripe. You receive a single-use setup link immediately.

Set up

Enter your website, LinkedIn and sector details. Nominate up to 10 buyer-facing team members. Takes around 10 minutes.

Team questionnaire

Each nominated team member receives a personalised 5-minute questionnaire. Their answers, posting habits, buyer questions, unpublished proof, feed directly into the scoring.

Audit runs

After a 72-hour collection window, our engine scores 43 signals across your website, LinkedIn, reputation, content and more. An AI quality check runs before we review it.

Report arrives

We review the report before sending. One complete, validated report delivered to your inbox, no partial findings, no follow-up needed.

Questions

Frequently asked

What does the audit actually look at?

Your website (crawled page by page), your LinkedIn company page and up to 10 team profiles, your Google Business Profile, and any other platforms you submit. We score 43 signals across 9 areas, all from the perspective of a buyer researching you, not from a marketing checklist.

How long does it take?

Setup takes around 10 minutes. You then nominate up to 10 buyer-facing team members, who each receive a short personalised questionnaire. After a 72-hour collection window, the audit runs, we review the report, and it arrives in your inbox, one complete, validated report.

Do you need access to any of our accounts or passwords?

No. The audit only looks at publicly visible information, exactly what a buyer researching you would see. We crawl your public website, read your public LinkedIn page and profiles, and check your public Google Business Profile. No logins, no private data.

What sectors do you cover?

The audit is designed for industrial B2B businesses, lubricants, filtration, engineering, fluid power, additives, packaging, and related sectors. The scoring rubric is benchmarked against Buyer Revolution data from these industries specifically.

What are the 3 re-audits?

Once your baseline audit is complete, you can re-run the same audit at 30, 60 and 90 days. Each re-run shows you exactly how your score has moved signal by signal, so you can see the direct impact of the actions you have taken.

Can someone else fill in the setup form?

Yes. After payment, you can forward the setup link to a colleague, a marketing manager or web team member, for example. The setup link is single-use and tied to your order.

I have a promo code, where do I enter it?

Enter your code in the promo code box above and click Apply. The price updates automatically before you proceed to payment.

How easy is it for a buyer to
find, research and trust you
without speaking to anyone?

A complete picture of your digital buyer experience

Buyer Experience Score

46 Signals, Fully Evidenced

Simulated Buyer Probe

30 / 60 / 90 Day Action Plan

3 Follow-Up Re-Audits

Sector Benchmarking

What B2B buyers actually do before they call you

9 areas, 43 signals, every dimension a buyer uses to judge you

One complete report. Delivered within 72 hours.

Order

Set up

Team questionnaire

Audit runs

Report arrives

Frequently asked

Ready to see your audit?

How easy is it for a buyer tofind, research and trust youwithout speaking to anyone?

A complete picture of your digital buyer experience

Buyer Experience Score

46 Signals, Fully Evidenced

Simulated Buyer Probe

30 / 60 / 90 Day Action Plan

3 Follow-Up Re-Audits

Sector Benchmarking

What B2B buyers actually do before they call you

9 areas, 43 signals, every dimension a buyer uses to judge you

One complete report. Delivered within 72 hours.

Order

Set up

Team questionnaire

Audit runs

Report arrives

Frequently asked

Ready to see your audit?

How easy is it for a buyer to
find, research and trust you
without speaking to anyone?